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EXPLORE ITRH at MRS. G
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The EID Edit
Embrace the spirit with elegant, handcrafted pieces that bring tradition and style together.
Latest Lineup
Meet the newest designers now available on our platform.
Dusty purple half embroidered scallop border lehenga set
Couture by Niharika
from $1,985.00
- Unit price
- /per
Dusty purple heavily embroidered sequins cape set
Couture by Niharika
from $1,495.00
- Unit price
- /per
COUTURE BY NIHARIKA
View allCelebrity Closet
Find the pieces your favorite celebs love!
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Our Story
We are a multi-brand e-commerce platform dedicated to curating and retailing exquisitely crafted Indian outfits across the United States. Headquartered in Miami, with offices in Delhi and Mumbai, we simplify acquiring and customizing Indian attire, bringing the vibrant spirit of Indian fashion to American doorsteps. We celebrate the artistry of talented designers, offering unique styles that honor Indian heritage. Our vision is to be the premier destination for a seamless, personalized shopping experience for Indian attire, showcasing brands that reflect our values and merging ethnic tradition with contemporary western aesthetics.
Founder's Top Picks
Explore the founder's handpicked favorites — essential additions to elevate your wardrobe.
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Founder's Top Picks
Explore the founder's handpicked favorites — essential additions to elevate your wardrobe.
Stylist's Favorite Picks
Discover our stylist's curated picks — expertly selected pieces designed to elevate your wardrobe and make a lasting impression
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Stylist's Favorite Picks
Discover our stylist's curated picks — expertly selected pieces designed to elevate your wardrobe and make a lasting impression